That may actually be an unfair comparison, because the F7 looks and feels like a lower-tier handset in exactly the same way that the Kevlar-backed Motorola does not. Its plastic shell positively screams compromise, though there is some lovely chrome trimming to be found on the edges. We like chrome trimming.
The LG cannot match the HD's AMOLED screen either, but that doesn't mean it's bad - it's the same resolution but was noticeably less vivid. Viewing angles weren't as nice but with the price difference we're probably talking here, it isn't half bad.
The F7 throws Jelly Bean around easily enough and there wasn't much sign of that 'just OK' CPU holding it back. We were able to swoosh in and out of all the menus without any sign of delay and the camera was fast and responsive too. Apps loaded quickly and it was able to switch between them easily enough,
The F7 will go on sale later this year - certainly before the summer - though word is that it might never make it to the UK shores at all.
It looks like a decent midrange effort that wouldn't be out of place at a tech show - just don't expect leading features.